7th International Congress

Marketing trends

Venice, 17th-19th January 2008



For the seventh time the Ca' Foscari University Venezia and ESCP-EAP Paris invite academics and professional to get together for the Marketing Trends Congress.
The Marketing Trends Congress is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: marketing strategy, consumer behaviour, distribution, brand, communication, relationship marketing and Internet marketing

 

Scientific Committee

Papers

 

Organising Committee:

Italy:
Umberto COLLESEI
Francesco CASARIN
Francesca CHECCHINATO
Paola
GAZZOLA
Tiziano VESCOVI

France:
Jean-Claude ANDREANI
Françoise CONCHON
Armelle POULARD
Grégoire de VAISSIERE



 

Sponsored by the Prime Minister of the French Republic