For the
eighth time the Ca' Foscari University Venezia and ESCP-EAP Paris invite
academics and professional to get together for the Marketing Trends
Congress.
The Marketing Trends Congress is a great opportunity for researchers
and professionals to meet and create a link between their own visions
of the major changes in the Marketing world.
The main issues investigated will be: marketing strategy, consumer behavior,
distribution, brand management, communication management, B to B, Corporate Social Responsibility, territorial marketing, culture, satisfaction and loyalty, tourism and Internet
marketing
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| ORGANISING COMMITEE
Chair:
Françoise CONCHON, Chairman of the Organising Committee, INSEMMA Institute Paris –
ESCP-EAP Paris Marketing-Communication Chair
Organising Commitee
Jean-Claude
ANDREANI, ESCP-EAP Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia
Coordination Team
Francesca CHECCHINATO, Università Ca' Foscari Venezia
Baptiste FOURNIER, ESCP-EAP Paris
Paola GAZZOLA, Università Ca' Foscari Venezia
Aurèlie SANTUNE, ESCP-EAP Paris
Armelle POULARD, ESCP-EAP Paris
Grégoire de VAISSIERE, ESCP-EAP Paris
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