10th International Conference

Marketing trends

Paris, 20th-22nd January 2011

For the tenth time the Ca' Foscari University Venezia and ESCP-EAP Europe Paris invite academics and professional to get together for the Marketing Trends Conference.
The Marketing Trends Conference is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: Marketing strategy, Consumer behavior, Brand management, Communication, Corporate Social Responsibility, Territorial marketing, Culture, Tourism, Internet and Retail and Distribution
The proceedings of the International Conference Marketing Trends: all papers available for free from 2000 Copyright © 2013, International Marketing Trends Conference, All rights reserved. (ISBN 978-2-490372-00-3)


Conference Committees





Françoise CONCHON, INSEMMA Institute Paris
ESCP Europe Marketing-Communication Chair

Organising Commitee
Jean-Claude ANDREANI, ESCP-EAP Euroep Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia

Coordination Team
CHECCHINATO Francesca Università Ca’ Foscari Venezia
BOEUF Benjamin ESCP Europe
GAZZOLA Paola Università Ca’ Foscari Venezia
TURRI Laure ESCP Europe
VAISSIERE (de) Grégoire ESCP Europe

Sponsored by the Prime Minister of the French Republic