11th International

Marketing Trends Conference

Venice, 19th-21st January 2012

For the eleventh time the Ca' Foscari University Venezia and ESCP-Europe invite academics and professional to get together for the International Marketing Trends Conference.
The International Marketing Trends Conference is a great opportunity for researchers and professionals to meet and create a link between their own visions of the major changes in the Marketing world.
The main issues investigated will be: Marketing Strategy, Consumer Behavior, Brand Management, Communication, Corporate Social Responsibility, Retail and Distribution, Territorial Marketing, Culture, Tourism, Internet and International Marketing.
The proceedings of the International Conference Marketing Trends: all papers available for free from 2000 Copyright © 2012, International Marketing Trends Conference, All rights reserved. (ISBN 978-2-9532811-9-4)


Conference Committees




Françoise CONCHON, INSEMMA Institute Paris
ESCP Europe Marketing-Communication Chair

Organising Committee
Jean-Claude ANDREANI, ESCP Europe Paris
Umberto COLLESEI, Università Ca' Foscari Venezia
Tiziano VESCOVI, Università Ca' Foscari Venezia

Coordination Team
Benjamin BOEUF
Grégoire de VAISSIERE


Conference secretariat

c/o ESCP Europe
Venise Paris Marketing
79, avenue de la République
75543 Paris cedex 11

Telephone: +33 1 49 23 22 96
Fax number: +33 1 49 23 22 48