Exploring the influence of country-of-origin information to generation ys’ perception towards international fashion brands
TJANDRA Nathalia, OSEI Collins, ENSOR John, OMAR Maktoba

Consumer brand engagement exploration in digital environment. an empirical research on an italian cult brand
CANTONE Luigi, TESTA Pierpaolo, AGRILLO Giancarlo

Ingredient branding: is it a suitable opportunity for component producers without a strong brand?
CASSIA Fabio

The transfer of affect in brand alliances
MENNAï Mériem, SAIED BEN RACHED Kaouther

Congruence between consumer, brand and store personality in luxury sector: the results of an international research
AIELLO Gaetano, DONVITO Raffaele

Destination personality, self-congruity and tourism behaviour. the case of the city of rome
GIRALDI Angelo

Impact of consumer communities in brand equity
LIMA Ana, DIONíSIO Pedro, BRITO Carlos

Repressenting the manimal: a semiotic/psychoanalytic approach to the strategic importance of anthropomorphism in branding
ROSSOLATOS George

Leveraging brand communities with deep-layered meanings
FERNANDO PINTO SANTOS Fernando, ANA PATRíCIA PINTO DE LIMA Ana