Entertainment and communication: an interdipendent approach for generating value through “commu-tainment”
CHERUBINI Sergio, PATTUGLIA Simonetta

Guerilla marketing in practice: an exploration into meanings and motives
HUTTER Katharina

Managing online reputation: the role of social media ok
FLOREDDU Paola barbara, CABIDDU Francesca

The importance from the catalogs for the sector of the clothes. quality aesthetic & graphic from the catalogs
TEIXEIRA Sandrina

Cognitive effects of nature in advertising
APAOLAZA-IBáñEZ Vanessa, PATXI Alija-trasancos

Turkish companies value creation through social media tools: analyzing of fortune 100 turkey
YASA Eda, MUCAN Burcu

Technologies in print advertisings - a content analysis of print advertisings of a german car manufacturer
SCHEINER Christian, MäHLER Barbara, BACCARELLA Christian, VOIGT Kai-ingo

Rethink the impact of affective reactions on sponsor identification: role of affective intensity toward a professional team
ESCOUBES Florian

Attitudinal ambivalence impact on anti-smoking resistance to persuasion
BOUKAMCHA Fayçal, FRIKHA Azza

The ethicality of anti-tobacco advertising: the case of threatening and humorous campaigns
SAADELLAOUI Ines, GHARBI Jamel Eddine

Marketing communications as a chance to minimise barriers to the development of organic food market in poland
NESTOROWICZ Renata, PILARCZYK Bogna

Internal communication as a marketing communication’s tool
ROGALA Anna, KANIEWSKA-SęBA Aleksandra