Determinants of intention to use smartphones for shopping on mobile sites: behavioral framework of this new distribution channel
AGREBI Sinda, JALLAIS Joël
The role of initial trust in the establishment phase of the consumer-brand relationship: an exploratory qualitative study
EBENDE KOUEDI Sandrine, GURVIEZ Patricia
Gesture of welcome or hospitality ? the perception of tourists
TOUIL Saloua, ZINE-DANGUIR Samira, N'GOALA Gilles
The irritation felt by the net surfer when browsing on social networks: facebook
EL MOULDI Sana, BEN DAHMANE MOUELHI Norchane
Brand detachment process: an exploratory study
KAABAR FOURATI Alia, KAMMOUN Mohamed
The determinants of choice to visit the store due to sales promotions
BEN GAMRA Imen
Customer engagement behavior (ceb) on the web 2.0: from rebalance of power to skepticism
MORRONGIELLO Caroline
Complex purchasing prescription : suggestions for definitions and for a model
LAMOUR Corinne, SARLANDIE DE LA ROBERTIE Catherine, CLIQUET Gérard
Greenwashing and perceived csr image
BREKA Jean Noel, KPOSSA Monyédodo Régis
Towards a conceptualization of the listing value perceived by the supplier
YANGUI Wasfi, AKROUT Fathi
Negotiation of the marketing actions between retailers and suppliers: a qualitative study
ZARRAD Houda, DEBABI Mohsen
Conceptualization of the imaginary component in the tourist experience: an exploratory study applied to french tourists
BELKAIED Nadia, BENGAMRA Boutheina
The transfer of affect in brand alliances
MENNAï Mériem, SAIED BEN RACHED Kaouther
How people cope with consumption guilt? a coping-based typology of consumers
SAINTIVES Camille
Perceived quality of on line service: proposition of a measuring scale
JENZRI Wiem, BEDIRA Sahbi
Community engagement, antecedents and effects: the cas of coca-cola
BEDDEY Ghada, DEKHIL Fawzi
Beliefs of children in terms of healthy eating: proposal of a first version of a measurement scale
HAJRI GRASSI Sihem, ZINE DANGUIR Samira, BREE Joël
Mediator role of trust in the relationship between satisfaction and commitment: an application to the destination
MEFOUTE BADIANG Alphonse
Consumers face economic incentives of public power: proposal for an integrative model
CHRISTOPHE Alaux, MOULINS Jean-louis
Integrated marketing communication
ANDREANI Jean-Claude, MOULINS Jean-louis, CONCHON Françoise, ERRAJAA Karim, ROKKA Joonas
Influence of packaging visual complexity upon attention to the brand
DROULERS Olivier, LAJANTE Mathieu, JAMET Eric, LACOSTE-BADIE Sophie
How customers perceive the business performance? appreciation through the prism of bank-customer relationships in cameroon
BIBOUM Altante désirée, NKAKLEU Raphael
Impact of nostalgia proneness toward innovation perception : the case of retro industries
MENAUD Xavier
The effects of website cultural congruity targeted a multicultural country
TAIEB Basma, BARTIKOWSKI Boris
Rethink the impact of affective reactions on sponsor identification: role of affective intensity toward a professional team
ESCOUBES Florian
Moderating impact on the type of product on the relationship involvement, perceived value and purchase intention
BELTAIEF TLIBA Lamia, GHARBI Jamel eddine
The motivations of purchase of customers of grocer's shop of district : a comparative exploratory study between france and tunisia
KOEHL Maryse, BEN HADJ HAMIDA ABOUDI Nourhène
Attitudinal ambivalence impact on anti-smoking resistance to persuasion
BOUKAMCHA Fayçal, FRIKHA Azza
The wall of pictures in the on-line surveys: how to stimulate to observe and measure?
BOUGHZALA Younes, MOSCAROLA Jean
Generation of traffic on merchant websites: a question of trade-off between visibility and online reputation
CHARFI Ahmed Anis, VOLLE Pierre, ISAAC Henri
The influence of internet on the children purchasing behavior
ASKRI JENDOUBI Soumaya, ZOGHLAMI TRABELSI Amira
From slogan metaphor to working memory
GHADA Dridi, SAIED BEN RACHED Kaouther
The ethicality of anti-tobacco advertising: the case of threatening and humorous campaigns
SAADELLAOUI Ines, GHARBI Jamel Eddine
Issues of sustainability supplier customer relationships in the context inter-organizational
JOUALI Jamila, CHAKOR Abdelatif