Technologies in print advertisings - a content analysis of print advertisings of a german car manufacturer
SCHEINER Christian, MäHLER Barbara, BACCARELLA Christian, VOIGT Kai-ingo
Repressenting the manimal: a semiotic/psychoanalytic approach to the strategic importance of anthropomorphism in branding
ROSSOLATOS George
Fetish, taboo, simulacrum: an applied psychoanalytic/semiotic approach to the experiential consumption of music products
ROSSOLATOS George, HOGG Margaret
Guerilla marketing in practice: an exploration into meanings and motives
HUTTER Katharina