Cross-border knowledge transfer by a japanese advertising agency in china: the function of local managers in knowledge transfer process
KARASAWA Tatsuya

Exploratory research on the effects of retailer power, price demands, and importer opportunism on importer-exporter relationship quality
AMIR Huma

The impact of the celebrities’ nationality in the chinese marketplace
APAOLAZA-IBáñEZ Vanessa, HE Jiaxun, HARTMANN Patrick

Culture personality and its effects on the country’s evaluation as an ideal tourist/business destination
MALOTA Erzsébet, GYULAVáRI Tamás

The role of control mechanisms on trust within the international strategic alliances: complementary and substitutive effects
VIGNOLA Marina, BALBONI Bernardo

Effect of experience, speed and pace in franchising international expansion
RONDAN-CATALUÑA F. Javier, NAVARRO-GARCIA Antonio, ARENAS-GAITAN Jorge

Branding africa: the way forward
OSEI Collins, TJANDRA Nathalia, OMAR Maktoba, ENSOR John