Cross-border knowledge transfer by a japanese advertising agency in china: the function of local managers in knowledge transfer process
KARASAWA Tatsuya
The impact of the celebrities’ nationality in the chinese marketplace
APAOLAZA-IBáñEZ Vanessa, HE Jiaxun, HARTMANN Patrick
Culture personality and its effects on the country’s evaluation as an ideal tourist/business destination
MALOTA Erzsébet, GYULAVáRI Tamás
The role of control mechanisms on trust within the international strategic alliances: complementary and substitutive effects
VIGNOLA Marina, BALBONI Bernardo
Effect of experience, speed and pace in franchising international expansion
RONDAN-CATALUÑA F. Javier, NAVARRO-GARCIA Antonio, ARENAS-GAITAN Jorge
Branding africa: the way forward
OSEI Collins, TJANDRA Nathalia, OMAR Maktoba, ENSOR John