Entertainment activities within shopping centers: research hypothesis and empirical evidences
SAVELLI Elisabetta, BARTOLAZZI Fabio valerio

Ingredient branding: is it a suitable opportunity for component producers without a strong brand?
CASSIA Fabio

Inter-format competition in grocery retailing
CARDINALI Maria Grazia

Segmentation or clustering
SABBADIN Edoardo

“mix-and-match” fashion trend and brand recognition: an empirical test using eye-tracking
AMATULLI Cesare, GUIDO Gianluigi, TOMACELLI, MILETI Carla, Antonio, PRETE Irene, PELUSO Alessandro, LONGO Elena

Slowness post-tourism, community marketing e cognitive self-segmentation/aggregation nei social network. il posizionamento su twitter e tripadvisor dell’eco-sistema turistico del garda
PILOTTI Luciano, APA Roberta, TEDESCHI-TOSHI Alessandra

The role of control mechanisms on trust within the international strategic alliances: complementary and substitutive effects
VIGNOLA Marina, BALBONI Bernardo

Destination personality, self-congruity and tourism behaviour. the case of the city of rome
GIRALDI Angelo

Ewom drivers in social networks: an empirical study
MAGNO Francesca

Retail marketing levers sustaining private label growth
FORNARI Edoardo, GRANDI Sebastiano, MENEGATTI Mario