Entertainment and communication: an interdipendent approach for generating value through “commu-tainment”
CHERUBINI Sergio, PATTUGLIA Simonetta

The key role of crowdsourcing in strategic and marketing choices
DELLA CORTE Valentina, SAVASTANO Iris, DELA GAUDIO Giovanna, IAVAZZI Alessandra

Digital marketing in art organizations: the use of online platforms to effectively engage with consumers. the case of the piccolo theatre in milan
PERETTI Paola, LI CAULI Lanfranco

Actors’ heterogeneity in innovation networks
CORSARO Daniela, CANTU Chiara

Strategic market change and new product development: the case of the italian knitwear sector
MARCONE Maria rosaria

Entertainment activities within shopping centers: research hypothesis and empirical evidences
SAVELLI Elisabetta, BARTOLAZZI Fabio valerio

Consumer brand engagement exploration in digital environment. an empirical research on an italian cult brand
CANTONE Luigi, TESTA Pierpaolo, AGRILLO Giancarlo

The role of marketing strategies in not owned stadium in football realities evidence from chievo verona case study
BORZOMI Tomaso

Ingredient branding: is it a suitable opportunity for component producers without a strong brand?
CASSIA Fabio

Consumer engagement in ethical purchasing groups
SEBASTIANI Roberta, GEREMIA Marta

Inter-format competition in grocery retailing
CARDINALI Maria Grazia

Managing online reputation: the role of social media
FLOREDDU Paola barbara, CABIDDU Francesca

Segmentation or clustering
SABBADIN Edoardo

“mix-and-match” fashion trend and brand recognition: an empirical test using eye-tracking
AMATULLI Cesare, GUIDO Gianluigi, TOMACELLI, MILETI Carla, Antonio, PRETE Irene, PELUSO Alessandro, LONGO Elena

Young adults and ethical consumption: an exploratory study in the cosmetics market
MAGGIONI Isabella, MONTAGNINI Francesca, SEBASTIANI Roberta

Slowness post-tourism, community marketing e cognitive self-segmentation/aggregation nei social network. il posizionamento su twitter e tripadvisor dell’eco-sistema turistico del garda
PILOTTI Luciano, APA Roberta, TEDESCHI-TOSHI Alessandra

Cruise tourism development in valencia (spain): stakeholders’ views and residents’ attitude
LORENZO-ROMERO Carlota, GALLARZA Martina G., ZARAGOZA VIGUER Alicia

The role of control mechanisms on trust within the international strategic alliances: complementary and substitutive effects
VIGNOLA Marina, BALBONI Bernardo

Sharing sources and protection mechanisms of knowledge creation processes in the new digital era. an empirical analysis of textile fashion industry of an italian region
QUATTROCIOCCHI Bernardino, PILOTTI Luciano, DE NONI Ivan

A possible stimulus of the consumers–citizens’ sustainable consumption
CORVI Elisabetta, BONERA Michelle, MINIERO Giulia

Consuming food and beverage at the airport: analogies and differences among business and leisure tourists
PINNA Mariella, DEL CHIAPPA Giacomo

Congruence between consumer, brand and store personality in luxury sector: the results of an international research
AIELLO Gaetano, DONVITO Raffaele

Destination personality, self-congruity and tourism behaviour. the case of the city of rome
GIRALDI Angelo

Ewom drivers in social networks: an empirical study
MAGNO Francesca

Retail marketing levers sustaining private label growth
FORNARI Edoardo, GRANDI Sebastiano, MENEGATTI Mario

The effect of anomalies in consumption on the fair price
VIGLIA Giampaolo