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Marketing Research

Development factors of public regional television channels from their stakeholders’ perceptions
BERNE Carmen, ORIVE Victor

The role of marketing strategies in not owned stadium in football realities evidence from chievo verona case study
BORZOMI Tomaso

Marketing research of consumer behavior in the universities’ selection process
DANCHENOK Larisa, LASKOVETS Svetlana

Slowness post-tourism, community marketing e cognitive self-segmentation/aggregation nei social network. il posizionamento su twitter e tripadvisor dell’eco-sistema turistico del garda
PILOTTI Luciano, APA Roberta, TEDESCHI-TOSHI Alessandra

Discrepancy between stated preferences (self-reports) and actual purchases – an empirical assessment
SCHMIDT Marcus

The effects of website cultural congruity targeted a multicultural country
TAIEB Basma, BARTIKOWSKI Boris

The wall of pictures in the on-line surveys: how to stimulate to observe and measure?
BOUGHZALA Younes, MOSCAROLA Jean

From slogan metaphor to working memory
GHADA Dridi, SAIED BEN RACHED Kaouther