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Marketing Strategy

The key role of crowdsourcing in strategic and marketing choices
DELLA CORTE Valentina, SAVASTANO Iris, DELA GAUDIO Giovanna, IAVAZZI Alessandra

Strategic market change and new product development: the case of the italian knitwear sector
MARCONE Maria rosaria

Entertainment activities within shopping centers: research hypothesis and empirical evidences
SAVELLI Elisabetta, BARTOLAZZI Fabio valerio

Successful niche firms in times of financial crisis - an empirical study of the french wine industry
TOFTEN Kjell, HAMMERVOLL Trond, MORA Pierre, BARBAT ValĂ©rie

Sharing sources and protection mechanisms of knowledge creation processes in the new digital era. an empirical analysis of textile fashion industry of an italian region
QUATTROCIOCCHI Bernardino, PILOTTI Luciano, DE NONI Ivan