Leveraging brand communities with deep-layered meanings
PATRíCIA PINTO DE LIMA Ana, PINTO SANTOS Fernando
Impact of consumer communities in brand equity
PATRíCIA PINTO DE LIMA Ana, DIONíSIO Pedro, BRITO Carlos
Leveraging brand communities with deep-layered meanings
PATRíCIA PINTO DE LIMA Ana, PINTO SANTOS Fernando
Impact of consumer communities in brand equity
PATRíCIA PINTO DE LIMA Ana, DIONíSIO Pedro, BRITO Carlos