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Relationship Marketing

Actors’ heterogeneity in innovation networks
CORSARO Daniela, CANTU Chiara

Client relationship marketing practices
WOO Kok Ming Wilson, LEELAPANYALERT Kannika

The role of initial trust in the establishment phase of the consumer-brand relationship: an exploratory qualitative study
EBENDE KOUEDI Sandrine, GURVIEZ Patricia

How customers perceive the business performance? appreciation through the prism of bank-customer relationships in cameroon
BIBOUM Altante désirée, NKAKLEU Raphael

Mediator role of trust in the relationship between satisfaction and commitment: an application to the destination
MEFOUTE BADIANG Alphonse

Issues of sustainability supplier customer relationships in the context inter-organizational
JOUALI Jamila, CHAKOR Abdelatif