Retail & Distribution

Inter-format competition in grocery retailing
CARDINALI Maria Grazia

Towards a conceptualization of the listing value perceived by the supplier
YANGUI Wasfi, AKROUT Fathi

Negotiation of the marketing actions between retailers and suppliers: a qualitative study
ZARRAD Houda, DEBABI Mohsen

Segmentation or clustering
SABBADIN Edoardo

How the measurement of store choice behaviour moderates the relationship between distance and store choice behaviour
HANSEN Torben, CUMBERLAND Flemming, SOLGAARD Hans s.

Multichannel marketing in hungary - implementation and performance
GYULAVáRI Tamás

Store brand equity and loyalty: dimension or effect?
RUIZ MOLINA Maria Eugenia, GIL SAURA Irene, BERENGUER CONTRí Gloria, MICHEL Geraldine

Store information processing in it based retail merchandising
MORIMURA Fumikazu

Distributors’ knowledge sharing competency: proposing a measurement scale
MAAMRI Hedia, TRIKI Abdelfattah

Influence of packaging visual complexity upon attention to the brand
DROULERS Olivier, LAJANTE Mathieu, JAMET Eric, LACOSTE-BADIE Sophie

Retail marketing levers sustaining private label growth
FORNARI Edoardo, GRANDI Sebastiano, MENEGATTI Mario

Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category
RUIZ MOLINA Maria Eugenia, MOLLA DESCALS Alejandro, GOMEZ BORJA Miguel Ángel