Store brand equity and loyalty: dimension or effect?
RUIZ MOLINA Maria Eugenia, GIL SAURA Irene, BERENGUER CONTRí Gloria, MICHEL Geraldine

Social networks and consumer browsing behavior in an online store: an analysis for inditex group brands
GÓMEZ-BORJA Miguel-Angel, MOLLÁ-DESCALS Alejandro, NAVARRO-SÁNCHEZ Enrique, RUIZ-MOLINA Maria-Eugenia

Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category
RUIZ MOLINA Maria Eugenia, MOLLA DESCALS Alejandro, GOMEZ BORJA Miguel Ángel