The transfer of affect in brand alliances
MENNAï Mériem, SAIED BEN RACHED Kaouther
From slogan metaphor to working memory
GHADA Dridi, SAIED BEN RACHED Kaouther
The transfer of affect in brand alliances
MENNAï Mériem, SAIED BEN RACHED Kaouther
From slogan metaphor to working memory
GHADA Dridi, SAIED BEN RACHED Kaouther