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Services Marketing

Promoting slovakia to international tourists from western india – an exploratory study
FADNAVIS Milind, SUTOVSKA Katarina

The reasons clients change audit firms and the client’s perceived value of the audit service: a qualitative study in canada
FONTAINE Richard

Conceptualization of the imaginary component in the tourist experience: an exploratory study applied to french tourists
BELKAIED Nadia, BENGAMRA Boutheina

Perceived quality of on line service: proposition of a measuring scale
JENZRI Wiem, BEDIRA Sahbi