Development factors of public regional television channels from their stakeholders’ perceptions
BERNE Carmen, ORIVE Victor
The impact of the celebrities’ nationality in the chinese marketplace
APAOLAZA-IBáñEZ Vanessa, HE Jiaxun, HARTMANN Patrick
Cognitive effects of nature in advertising
APAOLAZA-IBáñEZ Vanessa, PATXI Alija-trasancos
Influence of corporate social responsibility on trust and consumer engagement
SERVERA-FRANCéS David, ARTEAGA-MORENO Francisco
The users adoption and usage of social network sites: an empirical investigation in the context of italy
LORENZO-ROMERO Carlota, DEL CHIAPPA Giacomo, ALARCóN-DEL-AMO María-Del-Carmen
Analysis of the value of the information at the tourist destination
LUNA CORTES Gonzalo, BERENGUER CONTRI Gloria
Different periods of the use of tourist information sources in valencia, spain
LUNA CORTES Gonzalo, BERENGUER CONTRI Gloria
Store brand equity and loyalty: dimension or effect?
RUIZ MOLINA Maria Eugenia, GIL SAURA Irene, BERENGUER CONTRí Gloria, MICHEL Geraldine
Effect of experience, speed and pace in franchising international expansion
RONDAN-CATALUÑA F. Javier, NAVARRO-GARCIA Antonio, ARENAS-GAITAN Jorge
Loyalty and involvement in service recovery processes
CAMBRA Jesús, MELERO Iguácel, SESE Javier
Mobility and media richness in m-purchase: an extension of the technology acceptance model
PéREZ Raúl
Social networks and consumer browsing behavior in an online store: an analysis for inditex group brands
GÓMEZ-BORJA Miguel-Angel, MOLLÁ-DESCALS Alejandro, NAVARRO-SÁNCHEZ Enrique, RUIZ-MOLINA Maria-Eugenia
Gender differences between university students in use and acceptance social networks sites
PERAL-PERAL Begoña, RODRíGUEZ-BOBADA REY Joaquina, VILLAREJO-RAMOS Ángel f., SáNCHEZ-FRANCO Manuel j.
Mobile commerce: firm`s characterization
SONIA San Martin, BLANCA Lopez-Catalan, NADIA HUITZILIN Jimenez-Torres
Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category
RUIZ MOLINA Maria Eugenia, MOLLA DESCALS Alejandro, GOMEZ BORJA Miguel Ángel
The perfect position
SAHELICES Cesar, GUTIERREZ Pablo