Gesture of welcome or hospitality ? the perception of tourists
TOUIL Saloua, ZINE-DANGUIR Samira, N'GOALA Gilles

The irritation felt by the net surfer when browsing on social networks: facebook
EL MOULDI Sana, BEN DAHMANE MOUELHI Norchane

Brand detachment process: an exploratory study
KAABAR FOURATI Alia, KAMMOUN Mohamed

Towards a conceptualization of the listing value perceived by the supplier
YANGUI Wasfi, AKROUT Fathi

Negotiation of the marketing actions between retailers and suppliers: a qualitative study
ZARRAD Houda, DEBABI Mohsen

Conceptualization of the imaginary component in the tourist experience: an exploratory study applied to french tourists
BELKAIED Nadia, BENGAMRA Boutheina

The transfer of affect in brand alliances
MENNAï Mériem, SAIED BEN RACHED Kaouther

Perceived quality of on line service: proposition of a measuring scale
JENZRI Wiem, BEDIRA Sahbi

Community engagement, antecedents and effects: the cas of coca-cola
BEDDEY Ghada, DEKHIL Fawzi

Beliefs of children in terms of healthy eating: proposal of a first version of a measurement scale
HAJRI GRASSI Sihem, ZINE DANGUIR Samira, BREE Joël

The determinants of choice to visit the store due to sales promotions
BEN GAMRA Imen

Distributors’ knowledge sharing competency: proposing a measurement scale
MAAMRI Hedia, TRIKI Abdelfattah

Silver generation and internet use: role of cognitive age and loneliness
M’SALLEM Wafa, MZOUGHI Mohamed Nabil, CHAMSI Yassine

Moderating impact on the type of product on the relationship involvement, perceived value and purchase intention
BELTAIEF TLIBA Lamia, GHARBI Jamel eddine

Attitudinal ambivalence impact on anti-smoking resistance to persuasion
BOUKAMCHA Fayçal, FRIKHA Azza

The influence of internet on the children purchasing behavior
ASKRI JENDOUBI Soumaya, ZOGHLAMI TRABELSI Amira

From slogan metaphor to working memory
GHADA Dridi, SAIED BEN RACHED Kaouther

The ethicality of anti-tobacco advertising: the case of threatening and humorous campaigns
SAADELLAOUI Ines, GHARBI Jamel Eddine