International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets
AIELLO Gaetano, DONVITO Raffaele, GRAZZINI Laura, GODEY Bruno, PEDERZOLI Daniele, WAGNER Berverly, WILSON Juliette, HALLIBURTON Chris

Intérêt du concept de représentations sociales en marketing politique : une application à l’étude du co-branding politique PS-EELV
ALBOUY Jeanne, DECAUDIN Jean-Marc, DOSQUET Frédéric

L’effetto dell’autenticità sull’attaccamento alla marca. Prime evidenze empiriche e implicazioni di marketing
CORCIOLANI Matteo, SANTANELLI Mariarita

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model
HAAS Sandra, BAKKER Diederich, RAABE Thorsten

The Effects of Self-Brand Connections on Brand Attachment
KANNO Saori

Mythes et marques : définitions et implications en marketing
MATHIEU Rosemonde, LEMOINE Jean-François, MATHIEU Jean-Pierre

Electric car extensions of exitsting car brands: impact on brand experience, extension evaluation and parent brand feedback
DE PELSMACKER Patrick, MOONS Ingrid

The food quality labels: awareness and willingness to pay in the context of Italy
PINNA Mariella, VELČOVSKA Šárka, DEL CHIAPPA Giacomo

As comunidades de marca – uma abordagem holística das motivações de adesão à relação com a marca
PINTO LIMA Ana, DIONISIO Pedro, BRITO Carlos

The impact of brand experience and brand trust on brand-self connection: a comparative analysis.
RISITANO Marcello, ROMANO Rosaria, QUITANO Michele

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung -
SUNDERMANN Sören, BAKKER Diederich, RAABE Thorsten

The impact of brand reputation on brand architecture strategies.
WADDINGTON Andrew, MARITZ Mark

An Empirical Research on Brand Personality of Smart phone
WANG Bin, HUANG Yufang, GONG Qiaoyi