The influence of extraversion on the categorisation of customer satisfaction factors for banking services
BIDMON Sonja

Development of integrated brand portfolio strategies: a horizontal and vertical integrated planning model
HAAS Sandra, BAKKER Diederich, RAABE Thorsten

The Use and Evaluation of Social Media by New Enterprises in Germany – An Empirical Analysis
SCHEINER Christian, EDER Adrian, GORANOVA Milena, BACCALLERA Christian, VOIGT Kai-Ingo

Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung -
SUNDERMANN Sören, BAKKER Diederich, RAABE Thorsten

Deep Metaphors for Consumers Engaging in Social Media
TEICHERT Thorsten, BRESSETTE Katja, WAGENFÜHRER Daniel