Design produit et positionnement marketing : l’apport de la cognition implicite
BELBOULA Imène, ACKERMANN Claire-Lise, MATHIEU Jean-Pierre
La Responsabilità Sociale d’Impresa come strumento di posizionamento di marca: un’appli- cazione del modello di Brüggenwirth a Progetto Blu di Cielo e Terra.
BEN YOUSSEF Kamel, SBALCHIERO Saverio, REPETTO Francesco
Analyse exploratoire du construit de don
BERGADAA Michelle, URIEN Bertrand
Translating organisational brand identities into resonating customer experiences, Appendix
BOTSCHEN Günther, COMBE Ian, THELEN Eva
From art performance to luxury experience: A new paradigm to preserve exclusivity in a democratic environment
CHAILAN Claude, VALEK Ivan
Co-Innovation: motivators and inhibitors for customers to participate in online co-creation processes
CONSTANTINIDES Efthymios, WITTENBERG Katharina, LORENZO-ROMERO Carlota
Estudio exploratorio de la relación sistemas de dirección y felicidad en el trabajo
ESPASANDIN bUSTELO Francisco, DUTSCHKE Georg Michael Jeremias, PALACIOS fLORENCIO Beatriz, GARCIA DEL JUNCO Julio
A Summated Rating Scale for Measuring City Image
GILBOA Shaked, VIANELLI Donata, JAFFE Eugene, PASTORE Alberto, HERSTEIN Ram
BRAND CONVERSATION IN FACEBOOK: A SURVEY ON USERS PERCEPTIONS.
GROSSO Chiara, SIGNORI Paola
The financial crisis and the wine industry; the performance of niche firms versus mass market firms
HAMMERVOLL Trond, MORA Pierre, TOFTEN Kjell
Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector
LORENZO-ROMERO Carlota, DEL CHIAPPA Giacomo, GALLARZA Martina
Extending the retail brand: the influenceof customer loyalty towards the private label and towards the retailer
MARTINELLI Elisa, SPARKS Leigh
Les relations industrielles face aux enjeux d’internet
MATRI BEN JEMAA Aida, TOURNOIS Nadine
The food quality labels: awareness and willingness to pay in the context of Italy
PINNA Mariella, VELČOVSKA Šárka, DEL CHIAPPA Giacomo
Understanding authenticity in culture through a cross-perception of artists and consumers
RANFAGNI Silvia, COURVOISIER François
New Strategies for Digital Health
SIMON Françoise, MEURGEY François
Exploring the relationship between luxury brand personality, store personality and consumer characteristics
WAGNER Berverly, WILSON Juliette, VESCOVI Tiziano