Définition et déterminants du consentement à payer pour les produits étrangers : Le cas des produits de mode internationaux au Vietnam
BUI Phuong Thao, DÉCAUDIN Jean-Marc
From art performance to luxury experience: A new paradigm to preserve exclusivity in a democratic environment
CHAILAN Claude, VALEK Ivan
Sostenibilità e lusso nella filiera del tessile-abbigliamento: il caso med-laine
GUERCINI Simone, RANFAGNI Silvia
“Branded or not branded” Purchase drivers of jeans consumers
IAZZI Antonio
The E-semiotics of Luxury
MAMAN LARRAUFIE Anne-Flore, KOURDOUGHLI Aurélie
MONTOYA MARIN Juan Elisoi, VELEZ-ZAPATA Claudia
Estudo da comunicação digital. Novos paradigmas comunicacionais das marcas de moda de luxo.
TEIXEIRA Sandrina
Exploring the relationship between luxury brand personality, store personality and consumer characteristics
WAGNER Berverly, WILSON Juliette, VESCOVI Tiziano