Définition et déterminants du consentement à payer pour les produits étrangers : Le cas des produits de mode internationaux au Vietnam
BUI Phuong Thao, DÉCAUDIN Jean-Marc

From art performance to luxury experience: A new paradigm to preserve exclusivity in a democratic environment
CHAILAN Claude, VALEK Ivan

Sostenibilità e lusso nella filiera del tessile-abbigliamento: il caso med-laine
GUERCINI Simone, RANFAGNI Silvia

“Branded or not branded” Purchase drivers of jeans consumers
IAZZI Antonio

The E-semiotics of Luxury
MAMAN LARRAUFIE Anne-Flore, KOURDOUGHLI Aurélie

The abduction method in the study of the relationship youth- brand identity in global fashion brands
MONTOYA MARIN Juan Elisoi, VELEZ-ZAPATA Claudia

Estudo da comunicação digital. Novos paradigmas comunicacionais das marcas de moda de luxo.
TEIXEIRA Sandrina

Exploring the relationship between luxury brand personality, store personality and consumer characteristics
WAGNER Berverly, WILSON Juliette, VESCOVI Tiziano