Rôle du design dans la catégorisation des produits nouveaux hybrides (PNH) : Cas du vin mélangé Ice Tropez
AMINE Abdelmajid, GLERANT-GLIKSON Armelle
CARIDA Angela, COLURCIO Maria
Co-Innovation: motivators and inhibitors for customers to participate in online co-creation processes
CONSTANTINIDES Efthymios, WITTENBERG Katharina, LORENZO-ROMERO Carlota
Web designers’ power struggle strategies and management innovation
DE KERVENOAEL Ronan, BISSON Christophe
A better understanding of consumer’s perception of an innovative brand through perceived novelty
HETET Blandine, MOUTOT Jean-Michel, MATHIEU Jean-Pierre, ERDF Chaire
Enhancing design and innovation practices through "blogging ethnography”
MINVIELLE Nicolas, WATHELET Olivier
Planned Product Obsolescence - Reasons For It's Success And Prospects For The Future
PROSZOWSKA Anita
Durée de vie des produits : les effets de l’obsolescence prématurée perçue sur la relation à la marque
SERE DE LANAUZE Gilles, SIADOU-MARTIN Béatrice
Practices for users' engagement in innovation
TREGUA Marco, COLURCIO Maria, LONGO Elena
Are Lead-Users and Emergent-Nature Consumers really different? Explaining the relationship between two key targets for marketing co-creation strategies
VERNETTE Eric, HAMDI-KIDAR Linda