Experiential Technology Brands for Generation Y
ARKONSUO ILEPPIMAN A

La valorizzazione dei prodotti tipici attraverso brand e canali: una ricerca esplorativa, site du congrès
BELLINI SCARDINALI M

Consumer-brand relationship. The case of football fandom
CIRILLO NCANTONE L

The role of marketing and branding in creating value for charitable organizations, site insemma
HALLIBURTON CSAROSIK E

A study on the effect of brand anthropomorphism on brand trust, site insemma
HE YWANG W

Marques et tatouages
LEHU JM

La marque politique dans la mémoire de l’électeur : concrètement, qu'est-ce-que c'est ?
LUBRANO S

Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
MOONS IDE PELSMACKER P

Do brands matter in private firms? An empirical study of the association between brand equity and financial performance
OSMA BVILLASENOR N, YAGUE M

Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage
PATTUGLIA SMINGIONE M, CHERUBINI S

City Brand Management: the role of Brand Heritage in City Branding
PECOT FBARNIER V

City branding: Blumenau/SC city attributes and the implications for the tourism development
REIS CZUCCO F, ANJOS S, EFFTING S