Marketing as an evolving discipline
BARTHEL J, BAEYENS JP
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
MOONS I, DE PELSMACKER P
Marketing as an evolving discipline
BARTHEL J, BAEYENS JP
Does self-brand personality fit affect brand attitudes towards cars and attitudes towards an electric car extension?
MOONS I, DE PELSMACKER P