The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO G, DONVITO R, ACUTI D, FLORIANI D, GODEY B, PEDERZOLI D
The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO G, DONVITO R, ACUTI D, FLORIAN D, GODEY B, PEDERZOLI D
La valorizzazione dei prodotti tipici attraverso brand e canali: una ricerca esplorativa, site du congrès
BELLINI S, CARDINALI M
The key role of knowledge intermediaries in the co-managed Innovation
CANTU C,
The country of origin effect (COO) in the industrial sectors: the results of an empirical study
CEDROLA E, BATTAGLIA L, QUARANTA A
Consumer-brand relationship. The case of football fandom
CIRILLO N, CANTONE L
Il restauro di opere d'arte in Italia e il processo di creazione del valore. Evidenze empiriche dalla provincia di Pesaro e Urbi
CONTI E,
Marketing innovation in green-oriented firm: two ways to competitiveness? An empirical investigation in the wine sector in Apuli
CONTO F, SILVESTRI R, PELLEGRINO G
The effect of social identity threats on products evaluation. An exploration in the field of popular music
CORCIOLANI M,
La percezione del prodotto culturale. Un’analisi su alcuni siti culturali
CORTE V, IAVAZZI A
Corporate Social Responsibility in periods of Economic Recession: The case of Cyprus
DEMETRIOU Marlen Martoudi, RIA M
Un modello innovativo di auto-organizzazione dei consumatori etici: i Gruppi di Acquisto Solidale
FRANCO S, CICATIELLO C
Sustainable business models impacting consumers’ attitudes
GEREMIA J, SEBASTIANI R
Effetti dell ‘esposizione alla luce blu sullo stato motivazionale e sull’intenzione d’acquisto dei beni edonistici utilitaristi
GUIDO G, PIPER L, MILETI A, TRISOLINI C, CAPESTRO M
Corporate Heritage e Web Communication per le imprese del Made in Italy
MARINO V, MONTERA R
Premium Private Labels e fedeltà al punto vendita
MARTINELLI E, ZERBINI C, LUCERI B, LATUSI S
Ar(Re)tailing: Retailers nuove gallerie d’arte?
MASÈ S, CEDROLA E
The influence of the cultural distance on cross border acquisitions performance of the acquired Italian mid-sized firms
MATARAZZO M, RESCINITI R, BIELE A
L’influenza della distanza culturale sulle acquisizioni dall’estero delle medie imprese italiane
MATARAZZO M, RESCINITI R, BIELE A
Il posizionamento competitivo del brand nelle online communities: un approccio interdisciplinare
MONICA F,
Care services in community pharmacies: the role of Italian pharmacy in Pharmaceutical Care Prospects For the
NADIN G,
Do brands matter in private firms? An empirical study of the association between brand equity and financial performance
OSMA B, VILLASENOR N, YAGUE M
The corporate innovation in strategic management: business - model in air transport
PASSARO P,
Achieving alignment for corporate brand success: the consumer quest for authenticity and heritage
PATTUGLIA S, MINGIONE M, CHERUBINI S
Il ruolo delle imprese di restauro nello sviluppo a base culturale dei Paesi. Un’indagine esplorativa sulle imprese di restauro
PENCARELLI T, EMANUELA C
Facts up front o Image of content? Come i consumatori percepiscono il reale contenuto di grassi dei cibi
PIPER L, PRETE M, MILETI A, PICHIERRI M, DE FRANCHIS E, GUIDO G
Drivers of Consumer Brand Engagement in Social Media Sites. An explorative analysis
PITARDI V,
Network business and brand strategy in the food supply chain: the case of the Plain of Fucino
SANSONE M,
Sentiment and content analysis to cluster neutral messages online
SIGNORI P, RIGON S, FLINT D