The strategies of fashion brands – brand stretching
MROZ-GORGON B,
Development of Corporate Social Responsibility in the Era of Marketing 3.0
PROSZOWSKA A,
Sustainability supply chain in the context of global bibliometric studies and primary studies of the polish market
STEFANSKA M, MARUNIAK A
Is any relationship between competitive strategies and CSR? - Implications for retailers strategy
STEFANSKA M, PILARCZYK
Scale for testing hedonic-consumerism values – a new measurement instrument in consumers’ behavior analysis and product strategy
TARKA P, RUTKOWSKI I