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UK

Moving into top management : experiences of marketing executives in the nonprofit sector
BENNETT R, PAL M

The role of marketing and branding in creating value for charitable organizations, site insemma
HALLIBURTON C, SAROSIK E

To what extent does sex appeal in advertising influence female consumers’ attitudes and final purchasing intentions? A cross-cul
KHAN N, SANCHEZ-MUNOZ D

Engagement with broader consumer markets at museums
LEASK A,

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand
TJANDRA N, ENSOR J, OMAR M, THOMSON J