The power of Virtual Fitting Rooms on specific curiosity, online patronage intention and online purchase intention
BECK MCRIE D

Effects of atmospheric stimuli on Building merchant website relational loyalty
CHEIKH AJRIDI K, BAKINI F

La géolocalisation: quels enjeux pour la localisation commerciale?
DEPARIS M

Potential of the Online sale of The Hypermarkets and Supermarkets sector in Tunisia: A Perceptual Study Of The Tunisian Cyber co
HAMOUDA MTABBANE R

La cohérence du langage verbal et non verbal des conseillers virtuels et les réactions des internautes : une application de la t?
LEMOIN JFCHERIF E

La cohérence du langage verbal et non verbal des conseillers virtuels et les réactions des internautes : une application de la t
LEMOINE JFCHERIF E

Corporate Heritage e Web Communication per le imprese del Made in Italy
MARINO VMONTERA R

Il posizionamento competitivo del brand nelle online communities: un approccio interdisciplinare
MONICA F

Exploring individual characteristics affecting software downloaders’ payment dilemma
REDONDO ICHARRON JP

Sentiment and content analysis to cluster neutral messages online
SIGNORI PRIGON S, FLINT D

Fundamental Characteristics of Consumer Engagement in Traditional and Virtual Environments
TARUTE A, GATAUTIS R

Social Effects in Word-of-Mouth Activity: How Consumer Respond to Monetary Incentives in WOM
TERCIA CTEICHERT

Measuring the Impact of a Company’s Digital Strategy on Customer Based Brand Equity, site insemma
WARD CBAENA V