The impact of gratifications derived from use of the social networking site qzone on the degree to which Chinese adolescents int
APAOLAZA VHE J, HARTMANN P, CARO C

Facebook Virtual Brand Communities: Why I belong and you seek it ?,
BOUAOUINA CHAFSIA H

Social media influences on travel planning and booking
DUGUAY BHAIDER M, BOULARD D, KHOMSI M, MOCA I

The Impact of Social Media as a Marketing Communications tool towards potential students for the University of Nicosia
MORPHITOU RMARTOUDI M

The propensity to gossip and its impact on e-WOM in online social networking sites
OKAZAKI SRUBIO N, CAMPO S

Drivers of Consumer Brand Engagement in Social Media Sites. An explorative analysis
PITARDI V

An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and com
SANO K

Effet des réseaux sociaux en ligne sur la présentation de soi : étude exploratoire
SASSI Houda