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Teritorial Marketing

The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO GDONVITO R, ACUTI D, FLORIANI D, GODEY B, PEDERZOLI D

The perception of Made in Italy in the Brazilian market: the result of an exploratory research
AIELLO GDONVITO R, ACUTI D, FLORIAN D, GODEY B, PEDERZOLI D

Crowdfunding in the Korean Film Industry : The Mediating Role of Perceived Risk and Perceived Benefit
LEE HKIM S, LEE W

The Effect of Negotiator Characteristics on the success of international B2B negotiations
LEIGH LKHAKHAR P

L’influenza della distanza culturale sulle acquisizioni dall’estero delle medie imprese italiane
MATARAZZO MRESCINITI R, BIELE A

The influence of the cultural distance on cross border acquisitions performance of the acquired Italian mid-sized firms
MATARAZZO MRESCINITI R, BIELE A

Déterminants empiriques de l’écart de pénétration de la téléphonie mobile dans les pays de l'UEMOA : Cas du Mali et du Sénégal
SAWADOGO AlainAMMI C

Changing Pattern of Indian Market: Strategic Issues
SHANKER R

Sustainability supply chain in the context of global bibliometric studies and primary studies of the polish market
STEFANSKA MMARUNIAK A

Market Orientation, Product Innovation and Export Performance: Evidence from Chinese Manufacturers
ZHANG JDUAN Y