Models in print advertisements modulate attention: insights from an eye tracking study
ADIL S, LACOSTE-BADIE S

The importance of contemporary advertising and consumer behavior in the business
BAHARISARAVI S, AZOUJI H

Etat de l'art de la recherche sur les comparaisons interclulturelles dans les réponses au placement de produit
BEN BOUYAHIA S, DEKHIL F

L'impact de la stratéie Multicanal sur le comportement du consommateur Marocain
BENACHOUR A, BELHSEN N

Crisis communications and consumers? responses: The role of the need of cognitive Closure
CORCIOLANI M, PACE G, GISTRI S

La communication externe des PME industrielles de l'Arc jurassien franco-suisse
COURVOISIER F, BASHUTKINA M, MENARD-SIMONOT S, AUBOUSSIER J, BETBEDER M-L, BIGEY M, BOUAFIA C, CORBET E, JOUVET L, PASTEUR A

Does consumers look at TV advertisements? health warning banners? Evidence from an eye-tracking study
DROULERS O, MINVIELLE M

Affirmative Disclosure in Fast Food Advertisements: Its Effect on Attitudes Toward the Ad, Attitudes Toward the Brand, and Purchase Intention
MADDOX L, PREVEL-KATSANIS L, PITTA D

Targeting Direct Marketing Campaigns by a more differentiated View on Generated Sales
OLBRICH R, LINDENBECK B

Effects of the presence of faces on attention, recognition, and preference in print advertising1
PICHIERRI M, GUIDO G, PINO G

Influence of the communication channel on the forms of impoliteness in company-customer interactions
SCHWAB N, ROSIER L

The influence of credibility and trust to form of communication message in the context of ethnocentrism
STEFANSKA M, JERZYK E, NESTOROWICZ R, ROGALA A

Will women take over the lead in marketing strategic planning and consumer decisionmaking? Does it matter?
TARONDEAU JC, XARDEL D