Is a picture worth a thousand scales? Assessing visualself-report protocols to capture brand-related consumer emotional insights.
GANASSALI S, MATYSIEWICZ J
Consumer social media activities and the impact on consumer-brand relationship
GODEY O, BOUTENA B, MANTHIOU A, ROKKA J, ULRICH I
HOW TO BLUEPRINT STORIES Ð NARRATOLOGICAL APPROACHES TO STRUCTURE STORYTELLING IN MARKETING AND MANAGEMENT
KONIG J, VON-BORCKE Y
Modâlisation des relations des consommateurs aux marques fonctionnelles, affectives et symboliques
MOULINS JL
Offline and Online Branding
MROZ-GORGO B, CAKA A
The Effect of Stories on Brand Equity: The Chocolate Industry
NICHOLSON P, PECHPEYROU P
The Role of Government Incentives in Creating Global Brands: An Example of Government Incentive from Turkey
OGEL I, SERDAR S
Attachement nostalgique et fidélité à la marque
RHAJBAL Z, SALIGANE L
Organizational attractiveness and employer brand image: An analysis of the sub-dimensions
VIOT C, BENRAISS-NOAILLES L, HERRBACH O, BENRAISS B
Which Contributions of Greco-Roman Mythology for Brand Communication?
WALSER E, CALLERAME A, HERTRICH S
Assessing the explicit and implicit effect of corporate brand reputation on brand attachment
WIEDMANN K, SCHMIDT S, HENNIGS N