France

A conceptual paper on implicit gambling orientation
ACKERMANN CL, TEICHERT T

Models in print advertisements modulate attention: insights from an eye tracking study
ADIL S, LACOSTE-BADIE S

Le Mix-Communivation des laboratoires pharmaceutiques Revisitâ
ANDREANI JC, MOULINS JL, CONCHON F, OLLIVIER A

Antécédents et conséquences de la fidélité au programme relationnel et la fidélité à la marque
AYOUBI L,

When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
BECK M, BRODIN O, MALLET JF

Perception of privacy on smartphones: a proposed scale
BENEDETTO E, TANG-TAYE JP, BOURLIATAUX-LAJOINIE S

Mesure de satisfaction d?une manifestation sportive par l'analyse tétraclasse le cas du running
BOURLIATAUX S,

Big data and open-source computation solutions, opportunities and challenges for marketing scientists. Applications to customer base predictive modeling using RFM variables.
CALCIU M, MOULINS JL, SALERNO F

Pourquoi le consommateur n'est pas toujours le meilleur ami du manager
CHARBONNEL C, MANCEAU D

The impact of recommendation agents "type of voice on consumers" Reactions
CHERIF E, LEMOINE JF

L'action de groupe constitue-t-elle une promesse de résistance plus efficace du consommateur?
CISSE-DEPARDON K, DARMON G, PAPETTI C

Autonomie, contrôle et résultats dans les successions familiales. Le cas des PME de la distribution associée
COLLA E, COVILLE T

La communication externe des PME industrielles de l'Arc jurassien franco-suisse
COURVOISIER F, BASHUTKINA M, MENARD-SIMONOT S, AUBOUSSIER J, BETBEDER M-L, BIGEY M, BOUAFIA C, CORBET E, JOUVET L, PASTEUR A

NBIC Convergence (nano-bio- info- cognitive) and Knowledge Marketing: experimental fields of application. The biomedical case
CURBATOV O, LOUYOT-GALLICHER M

A Quantum Interpretation of the "Knowledge Marketing" : double Approach of Custumer Knowledge and Competencie
CURBATOV O,

The organic powdered milk market in china: consumer perception and management involvement
DE LA ROBERTIE C, CANEL B, BERTRAND R

Les conditions d'efficacité d'une communication environnementale responsable
DEKHILI S, ELHAJJAR S

Oppositional loyalty of the individual reality: its antecedents and effects
DJEDIDI A,

Does consumers look at TV advertisements? health warning banners? Evidence from an eye-tracking study
DROULERS O, MINVIELLE M

U can't touch this? Stimuli design decisions and prototype trial in concept testing
DURISIN B,

Comment gamifier un service pour engager le client ?
EUZEBY F, LALLEMENT J, MACHAT S, PASSEBOIS J, PRIGENT A

Claiming the co-operative status of the firm to add value to food products
FAURE-FERLET A, CAPELLI S, SABADIE W

When customers go on a retailer's website before visiting its store for a passion product: whatis the in-store experience?
FRAZAO M, VANHEEMS R

Is a picture worth a thousand scales? Assessing visualself-report protocols to capture brand-related consumer emotional insights.
GANASSALI S, MATYSIEWICZ J

L’expérience de consommation culturelle dans un musée d’art contemporain à partir du sentiment d’étrangeté : un cadre théorique
GAZTELUMENDI A, HUAMAN-RAMIREZ R, PINZON JD

Apport du marketing expérientiel à la valorisation et la préservation d’un espace naturel protégé. Le cas d’une labellisation " Grand Site de France ".
GENTRIC M, TRELOHAN M, AQUILINA A, FRANCOIS-LECOMPTE M

Consumer social media activities and the impact on consumer-brand relationship
GODEY O, BOUTENA B, MANTHIOU A, ROKKA J, ULRICH I

The concept of traditionality for food products
GONZALEZ G, PANTIN G, FERRANDI JM

Offrir un cadeau d'occasion : une analyse par la théorie des conventions
GUILLARD V, ROUX D

Vous avez dit moches ? comme c'est bizarre
HANAN A, MOULINS JL

The Influence of Marketing - Design Agency Collaboration on NPD Performance: An Empirically-Derived Framework
HEMONNET-GOUJOT A, MANCEAU D, ABECASSIS-MOEDAS CL

How to manage your store price-image?
LAMBEY-CHECHIN C,

The local product consumer in food supermarkets
MAZIERES B, GAUTHIER MF

Teaching Gifted Students: The Psychodrama-Based Tutorial Alternative
MOUILLOT P,

Modâlisation des relations des consommateurs aux marques fonctionnelles, affectives et symboliques
MOULINS JL,

The Effect of Stories on Brand Equity: The Chocolate Industry
NICHOLSON P, PECHPEYROU P

Understanding the overall evaluation of a multi-experiences cultural service and its impact on subscribers' loyalty to a theatre
OBAIDALAHE Z,

Why do you shop at multiple grocery stores ? Analysis of consumer experience and perceived value
OUVRY M, NICHOLSON P

Quelle importance pour le critère bio lors du choix d'un vin ?
PASSEBOIS J, TRINQUECOSTE JF, BALASQUE JM

Vin environnement sante justice : analyse d?une controverse autour du vin bio et de la biodynamie et du ròle du consommateur-citoyen1
PICHON F, SALVAGNAC O

The legitimacy of corporate sponsorship
PIQUET S, TOBELEM JM

E-opinion leaders in internet social networks: proposal for a new conceptualization
RUSPIL T, BERTRANDIAS L, VERNETTE E

Adoption of strategies of maintaining a reasonable financial behavior by the consumer : the role of motivational orientation dominance
SALERNO F, BERRICHE A

When the local meeting excellence : the dish of star restaurant, a form of prescription for local products
SALVADOR M, EL-EUCH-MAALEJ M

Magasin physique et vitrine virtuelle : perspectives d?experts et de consommateurs sur la perception du röve dans l?industrie du luxe
SARAH MARTIN A, PINARD A, PASSERARD F, MARIOTTE B

Will women take over the lead in marketing strategic planning and consumer decisionmaking? Does it matter?
TARONDEAU JC, XARDEL D

The contribution of Marketing to culturally orientated organisations.
TRINQUECOSTE JF, CHABROUX E

Is traceability enough to prevent the decrease of meat consumption?
VALETTE-BLANC L, CAZES-VALETTE G, GURVIEZ P

Organizational attractiveness and employer brand image: An analysis of the sub-dimensions
VIOT C, BENRAISS-NOAILLES L, HERRBACH O, BENRAISS B

Which Contributions of Greco-Roman Mythology for Brand Communication?
WALSER E, CALLERAME A, HERTRICH S