Brand-oriented touch-point design
BOTSCHEN G, BERNHART JP, KOLL O, PROMBERGER K
Retail Format Allocation of Multichannel Retailers
BUSCHMANN A,
My paradise is over the ocean: brand experiences and sustainability orientation in the cruise industry
HENNIGS N,
Designing the molecule of brand semiotic analysis towards unique luxury brand heritage
KONIG J, WIEDMANN KP, HAASE J, LABENZ F, HENNIGS N
HOW TO BLUEPRINT STORIES Ð NARRATOLOGICAL APPROACHES TO STRUCTURE STORYTELLING IN MARKETING AND MANAGEMENT
KONIG J, VON-BORCKE Y
Innovative Methods of Teaching in the Sales Education: Case Study Analysis of a Role Play
MURZIN M, BEN-AMOR M
Targeting Direct Marketing Campaigns by a more differentiated View on Generated Sales
OLBRICH R, LINDENBECK B
Antecedents of brand post popularity in Facebook: The influence of images, videos, and text
TREFZGER T, BACCARELLA C, VOIGT K
Retail Therapy: A European Perspective on Buying Luxury Items
URKMEZ T, WAGNER R
Does Reputation Affect Perceived Risk and Relational Outcomes?
WALSH G,
Assessing the explicit and implicit effect of corporate brand reputation on brand attachment
WIEDMANN K, SCHMIDT S, HENNIGS N