Italy

The contribution of territorial certifications to sustainable tourism development of small towns.
ABBATE T, LA ROCCA E, DAMICO A

Transparency as the foundation of sustainable marketing: the environmental communication and the greenwashing risks
BALDASSARE F, CAMPO R

Shopping behaviour in grocery retailing: how pre-trip activities influence in-store decisions
BELLINI S, CARDINALI M, GRANDI B

Proposition d'une échelle de perception de la vie privée sur les smartphones
BENEDETTO E, TANG-TAYE JF, BOURLIATAUX-LAJOINIE S

Internationalization of Family Business in High-Range Italian Wine. The Perspective of Some Italian Key Players.
CALABRESE G, MASTROBERARDINO P

An enjoyable shopping experience enhances store loyalty
CANIO F, PELLEGRINI D, MARTINELLI E, DJEDIDI A

Crisis communications and consumers? responses: The role of the need of cognitive Closure
CORCIOLANI M, PACE G, GISTRI S

Stakeholder participation, hospitality innovation and local sustainable development: a case study in tourism sector.
DELGATTO S,

Social engagement and consumer brand matching in the online communities: a comparison among ratios to drive branding strategies in virtual markets
FARAONI M, RANFAGNI S

The perspective of triple business? competitiveness: the ?business sustainability model?
FERLITO F,

To say or not to say. The importance of being transparent in retail branding?
FORNARI F, NEGRI E, GRANDI S, CECCOTTI F

Beauty and the Bear. A representation of Italy?s destination image among Russian pleasure travelers
GRAVILI S, LEOCI P, ROSATO F

Retail brand extension: antecedents of attitude and intention to buy
MARTINELLI E, CANIO F, MARCHI G

Effects of the presence of faces on attention, recognition, and preference in print advertising1
PICHIERRI M, GUIDO G, PINO G

Non-linearity of Business Relationship Formation: the case of Antrox-Nel Design.
PIERANTONELLI M, PERNA A, GREGORI G

Comparing patient satisfaction in public and private hospitals
PINNA M, ATZENI M, DEL CHIAPPA G

Navigating Complex Waters: Strategizing in the Higher Education Sector
PUCCIARELLI F, KAPLAN A

Market orientation: how to assess it? An empirical investigation within Italian medium-sized firms
RIVIEZZO A, GAROFANO A, NAPOLITANO. M

Going Online While Purchasing Offline: an Explorative Analysis of Omnichannel Shopping Behaviour in Retail Settings
SAVASTANO M, BARNABEI R, RICOTTA F

Developing a scale for business network clustering
SIGNORI D, FLINT P

Marketing performance measurement in fmcg proposing and testing a conceptual model
TESTA P, BASILE V, CANTONE L

The effect of perceived risk and chronic diseases on generic drugs purchase intention: an extension of the Theory of Planned Behaviour
ZERBINI C, VERGURA D, LUCERI B