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Japan

How Does the Prior Purchase of Vice Category Products Affect the Next Purchase?
ISHIBASHI K, MIYAZAKI K, YADA K

Self-control and Consumer Behavior
SHIBASAKI S, YADA K, TAKAI K

Luxury Brand Value Communication: Vocabulary and the Media
SUGIMOTO K, NAGASAWA S

Are High-Need for Uniqueness Consumers Willing to or Not to Recommend Products?
WANG J, ONO O, KIKUMORI M