Retail Banks and Retail Chains Cooperation for the Promotion of the Cashless Payments in Poland1
BILISKA-REFORMAT K, KIEEL M
Internet-based Marketing Tools for Customer Engagement Management1
KIEZEL M, WIECHOCZEK J
Is a picture worth a thousand scales? Assessing visualself-report protocols to capture brand-related consumer emotional insights.
MATYSIEWICZ J,
Offline and Online Branding
MROZ-GORGO B, CAKA A
The influence of credibility and trust to form of communication message in the context of ethnocentrism
STEFANSKA M, JERZYK E, NESTOROWICZ R, ROGALA A
Macroeconomic Consequences of the Fair Trade Development for Exporters of Agricultural Commodities
STEFANSKI R, STEFANSKA M
The cooperation of international retail chains with suppliers of non-food private label products1
WIECHOCZEK J, BILINSKA-REFORMAT K