Impacto de la identificacion con la marca sobre el capital de marca: aplicacion a un destino turÁstico
BERROZPE-MARTINEZ A, CAMPO-MARTINEZY S, YAGUE-GUILLEN M
Tourism destination tweets predict hotel occupancy: an artificial neural network study
BIGNE E, ANDREU L, OLTRA E
Port of call guided tour: its moderating effect on cruise tourist?s experience onshore
BUZOVA D, SANZ BIAS S
Value co-creation in health? a theoretical approach to health services through the service dominant logic
CALERO R, GALLARZA M, CHIAPPA G
Impact of web 2.0 technology on offline shopping experience
DURAN-VALERIO E,
Modelizacion de la Influencia de la Envidia en la Decision de Compra
FERRER G, SELVA M, NAVARRO S
The effect of Cultural Intelligence on Consumer-Based Destination Brand Equity
FRIAS-JAMINELA D, SABIOTE-ORTIZ C, MARTIN-SANTANA J, BEERLI-PALACIO A
Is freedom the new luxury? A contemporary consumer perspective
LLAMAS R,
The online social networks as a tool for estimating vote
MORENO-REYES F, PUELLES M, GALLO_KRESS A
Word of mouth research in marketing: a bibliometric analysis
RUIZ C, BIGNE E
Cruise tourists? perception of a port of call: differences between Internet versus other information sources used
SANZ BLAS S, BUZOVA D, CARJAVAL-TRUJILLO E
Antecedents of value co-creation and moderator effect of customer orientation from the perspective of the Service Dominant Logic
VILLASENOR N, RUBIO N, YAGUE J