An enjoyable shopping experience enhances store loyalty
CANIO F, PELLEGRINI D, MARTINELLI E, DJEDIDI A
Retail brand extension: antecedents of attitude and intention to buy
CANIO F
An enjoyable shopping experience enhances store loyalty
CANIO F, PELLEGRINI D, MARTINELLI E, DJEDIDI A
Retail brand extension: antecedents of attitude and intention to buy
CANIO F