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Consumer Behavior - Experiential Marketing

Creation ofa memorable experience on line by Swiss luxury watch brands
BASHUTKINA M, COURVOISIER F

Determinants of revisit intention in guest houses
BELHSEN N, SENTEL O

The significance of the consumption experience in the individual life project : A proposal of a reading grid of the lived experience
BENMOUSSA F

Big data and open-source computation solutions, opportunities and challenges for marketing scientists. Applications to customer base predictive modeling using RFM variables.
CALCIU M, MOULINS JL, SALERNO F

L'action de groupe constitue-t-elle une promesse de résistance plus efficace du consommateur?
CISSE-DEPARDON K, DARMON G, PAPETTI C

Apport du marketing expérientiel à la valorisation et la préservation d’un espace naturel protégé. Le cas d’une labellisation " Grand Site de France ".
GENTRIC M, TRELOHAN M, AQUILINA A, FRANCOIS-LECOMPTE M