Pourquoi le consommateur n'est pas toujours le meilleur ami du manager
CHARBONNEL C, MANCEAU D

A Quantum Interpretation of the "Knowledge Marketing" : double Approach of Custumer Knowledge and Competencie
CURBATOV O

The Effect of Tangibilizing Employee Expertise on Consumer Responses
RIUH G, KEH H, PANG J

Antecedents of value co-creation and moderator effect of customer orientation from the perspective of the Service Dominant Logic
VILLASENOR N, RUBIO N, YAGUE J