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Cultural Goods

Stakeholder marketing and museum accountability: The case of South Africa?s Cradle of Humankind
DAVEY H, BOTES V, DAVEY J

Comment gamifier un service pour engager le client ?
EUZEBY F, LALLEMENT J, MACHAT S, PASSEBOIS J, PRIGENT A

L’expérience de consommation culturelle dans un musée d’art contemporain à partir du sentiment d’étrangeté : un cadre théorique
GAZTELUMENDI A, HUAMAN-RAMIREZ R, PINZON JD

Understanding the overall evaluation of a multi-experiences cultural service and its impact on subscribers' loyalty to a theatre
OBAIDALAHE Z

The legitimacy of corporate sponsorship
PIQUET S, TOBELEM JM

Providing content knowledge to enhance expectations and emotions in cultural experiences
STEILS N

The contribution of Marketing to culturally orientated organisations.
TRINQUECOSTE JF, CHABROUX E