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Healthcare

Le Mix-Communivation des laboratoires pharmaceutiques Revisitâ
ANDREANI JC, MOULINS JL, CONCHON F, OLLIVIER A

Perception and Motivation to purchase Biological Products
BEN KHELIL H, BOUSLAMA N

The meaning of happiness in consumer research: Results from an inductive exploratory pilot study
BRANDI-SORENSEN E, THOMSEN T

Value co-creation in health? a theoretical approach to health services through the service dominant logic
CALERO R, GALLARZA M, CHIAPPA G

NBIC Convergence (nano-bio- info- cognitive) and Knowledge Marketing: experimental fields of application. The biomedical case
CURBATOV O, LOUYOT-GALLICHER M

Comparing patient satisfaction in public and private hospitals
PINNA M, ATZENI M, DEL CHIAPPA G

The effect of perceived risk and chronic diseases on generic drugs purchase intention: an extension of the Theory of Planned Behaviour
ZERBINI C, VERGURA D, LUCERI B