Investigating Human Aspects of Lean Production, JIT Production and Cellular Production
ABDOLSHAH M,
A conceptual paper on implicit gambling orientation
ACKERMANN CL, TEICHERT T
Key Success Factors for Automotive Premium Brands in Answer to the Change of Luxury and Societal Changes
ADAM N,
Models in print advertisements modulate attention: insights from an eye tracking study
ADIL S, LACOSTE-BADIE S
Discount Store Shoppers? Profile: A Case Study from Turkey
AKKAYA M,
What Third parties Do People Trust When They Do not Know Each Other?
ASSADI D, MARAKKATH N, SHINDE S
The importance of contemporary advertising and consumer behavior in the business
BAHARISARAVI S, AZOUJI H
Service Quality, satisfaction and loyalty in gymnasiums
BANDYOPADHYAY N,
When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
BECK M, BRODIN O, MALLET JF
Shopping behaviour in grocery retailing: how pre-trip activities influence in-store decisions
BELLINI S, CARDINALI M, GRANDI B
Perception and Motivation to purchase Biological Products
BEN KHELIL H, BOUSLAMA N
Retail Banks and Retail Chains Cooperation for the Promotion of the Cashless Payments in Poland1
BILISKA-REFORMAT K, KIEEL M
Brand-oriented touch-point design
BOTSCHEN G, BERNHART JP, KOLL O, PROMBERGER K
The meaning of happiness in consumer research: Results from an inductive exploratory pilot study
BRANDI-SORENSEN E, THOMSEN T
Understanding of the Day of the Week Effect in Online Consumer Behaviour
BUSSIERE D,
Educational Mobile Coaching: Exploring Adoption Patterns and Barriers
CACHO-ELIZONDO S, SHAHIDI N, TOSSAN V
Big data and open-source computation solutions, opportunities and challenges for marketing scientists. Applications to customer base predictive modeling using RFM variables.
CALCIU M, MOULINS JL, SALERNO F
A proposed risk management framework: assessing corporate social responsibility initiatives amongst small-to-medium enterprises in the albany district of the eastern cape, south africa
CSRADENDORFF E, MARITZ M
Using Service-Dominant logic to examine hotels? intellectual capital assets: Deriving a disclosure instrument
DAVEY J, FITZPATRICK M, DAVEY H
Stakeholder marketing and museum accountability: The case of South Africa?s Cradle of Humankind
DAVEY H, BOTES V, DAVEY J
Text mining in the hospitality sector to extend the motivation theory
DIRSEHAN T,
Oppositional loyalty of the individual reality: its antecedents and effects
DJEDIDI A,
Impact of web 2.0 technology on offline shopping experience
DURAN-VALERIO E,
U can't touch this? Stimuli design decisions and prototype trial in concept testing
DURISIN B,
The Effect of Consumer Ethnocentrism,
ERDOGAN E, BURUCUOGLU M
Voluntary simplicity, values and lifestyles: a case of ankara-turkey
ERMEC A,
Social engagement and consumer brand matching in the online communities: a comparison among ratios to drive branding strategies in virtual markets
FARAONI M, RANFAGNI S
The perspective of triple business? competitiveness: the ?business sustainability model?
FERLITO F,
Is a picture worth a thousand scales? Assessing visualself-report protocols to capture brand-related consumer emotional insights.
GANASSALI S, MATYSIEWICZ J
Consumer social media activities and the impact on consumer-brand relationship
GODEY O, BOUTENA B, MANTHIOU A, ROKKA J, ULRICH I
The concept of traditionality for food products
GONZALEZ G, PANTIN G, FERRANDI JM
The service-profit chain: An empirical analysis in the hotel industry
GRONHOLDT L, MARTENSEN A
In whom can I trust? Determinants of consumer trust for different service providers
HALLIBURTON C, POENARU A
The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction
HANSEN T, GRANHOLDT L, JOSIASSEN A, MARTENSEN A, SCHWAB PN
The Influence of Marketing - Design Agency Collaboration on NPD Performance: An Empirically-Derived Framework
HEMONNET-GOUJOT A, MANCEAU D, ABECASSIS-MOEDAS CL
My paradise is over the ocean: brand experiences and sustainability orientation in the cruise industry
HENNIGS N,
Fear of Missing Out? (FOMO) Marketing appeals to Young Consumers: A Response Model
HODKINSON C,
How Does the Prior Purchase of Vice Category Products Affect the Next Purchase?
ISHIBASHI K, MIYAZAKI K, YADA K
Store Format Choice and Service Quality: A Study of Selected Apparel Retail Formats in Delhi-NCR
KARTIK D, TRIPATHI G
Internet-based Marketing Tools for Customer Engagement Management1
KIEZEL M, WIECHOCZEK J
Designing the molecule of brand semiotic analysis towards unique luxury brand heritage
KONIG J, WIEDMANN KP, HAASE J, LABENZ F, HENNIGS N
HOW TO BLUEPRINT STORIES Ð NARRATOLOGICAL APPROACHES TO STRUCTURE STORYTELLING IN MARKETING AND MANAGEMENT
KONIG J, VON-BORCKE Y
Income inequality and demand for EU luxury goods in Republic of Korea. An attempt of empirical analysis
KORGUN I,
Is freedom the new luxury? A contemporary consumer perspective
LLAMAS R,
Affirmative Disclosure in Fast Food Advertisements: Its Effect on Attitudes Toward the Ad, Attitudes Toward the Brand, and Purchase Intention
MADDOX L, PREVEL-KATSANIS L, PITTA D
The influence of marketing communications, location and offerings on the pricing strategies of short term accommodation enterprises within the Makana District, South Africa: An empirical study.
MARITZ M, ROSS T, THEIJSSEN M
Retail brand extension: antecedents of attitude and intention to buy
MARTINELLI E, CANIO F, MARCHI G
Is a picture worth a thousand scales? Assessing visualself-report protocols to capture brand-related consumer emotional insights.
MATYSIEWICZ J,
The online social networks as a tool for estimating vote
MORENO-REYES F, PUELLES M, GALLO_KRESS A
Teaching Gifted Students: The Psychodrama-Based Tutorial Alternative
MOUILLOT P,
Offline and Online Branding
MROZ-GORGO B, CAKA A
Innovative Methods of Teaching in the Sales Education: Case Study Analysis of a Role Play
MURZIN M, BEN-AMOR M
Is having many travel destinations a good thing?
NGUYEN T, YUKSEL U
The effectiveness of social networking in marketing: the power of the facebook generation
NICOLETTI R, DEMETRIOU M, DEMETRIOU A
The role of envy in customer purchasing choice
OFLAZOGLU S, AYDIN O
The Role of Government Incentives in Creating Global Brands: An Example of Government Incentive from Turkey
OGEL I, SERDAR S
The Role of Environmental Knowledge and Recycling Incentives in Formation of Recycling Attitudes
OGEL S, SEMIH-KIMZAN H
Targeting Direct Marketing Campaigns by a more differentiated View on Generated Sales
OLBRICH R, LINDENBECK B
The effectiveness of the Corporate Social Responsibility: Application on the role of perceived authenticity of biological products
OTHMANI L, BEN KHELIL H, BOUSLAMA N
A self-identity driven model of electric car adoption and the moderating role of personal values
PELSMACKER P, MOONS I, BARVAROSSA C
Online Branding Strategies of Pure Fashion E-tailers in Turkey: An Exploratory Study
PENPECE D,
Non-linearity of Business Relationship Formation: the case of Antrox-Nel Design.
PIERANTONELLI M, PERNA A, GREGORI G
Comparing patient satisfaction in public and private hospitals
PINNA M, ATZENI M, DEL CHIAPPA G
Navigating Complex Waters: Strategizing in the Higher Education Sector
PUCCIARELLI F, KAPLAN A
Millennials? brand attachment and ecological systems theory
RIIVITS-ARKONSUO I, LEPPIMAN A
The Effect of Tangibilizing Employee Expertise on Consumer Responses
RIUH G, KEH H, PANG J
Market orientation: how to assess it? An empirical investigation within Italian medium-sized firms
RIVIEZZO A, GAROFANO A, NAPOLITANO. M
Word of mouth research in marketing: a bibliometric analysis
RUIZ C, BIGNE E
Cruise tourists? perception of a port of call: differences between Internet versus other information sources used
SANZ BLAS S, BUZOVA D, CARJAVAL-TRUJILLO E
Going Online While Purchasing Offline: an Explorative Analysis of Omnichannel Shopping Behaviour in Retail Settings
SAVASTANO M, BARNABEI R, RICOTTA F
Influence of the communication channel on the forms of impoliteness in company-customer interactions
SCHWAB N, ROSIER L
An exploratory study of collinearity effects between antecedents of post- complaint satisfaction
SCHWAB PN,
Self-control and Consumer Behavior
SHIBASAKI S, YADA K, TAKAI K
Developing a scale for business network clustering
SIGNORI D, FLINT P
Macroeconomic Consequences of the Fair Trade Development for Exporters of Agricultural Commodities
STEFANSKI R, STEFANSKA M
Providing content knowledge to enhance expectations and emotions in cultural experiences
STEILS N,
Luxury Brand Value Communication: Vocabulary and the Media
SUGIMOTO K, NAGASAWA S
Will women take over the lead in marketing strategic planning and consumer decisionmaking? Does it matter?
TARONDEAU JC, XARDEL D
Marketing performance measurement in fmcg proposing and testing a conceptual model
TESTA P, BASILE V, CANTONE L
Niche marketing and the case of Bordeaux Grand Crus
TOFTEN K, MORA P, HAMMERVOLL T
Exploring role and determinants of online recommendation credibility: a study on internet book market.
TRAN Q, BENAVENT C
Antecedents of brand post popularity in Facebook: The influence of images, videos, and text
TREFZGER T, BACCARELLA C, VOIGT K
Retail Therapy: A European Perspective on Buying Luxury Items
URKMEZ T, WAGNER R
Perception of Benefits as Reputation Determinants. Affective Customer's Perspective
VALENZUELA L, MARINAO E, NICOLAS C
Is traceability enough to prevent the decrease of meat consumption?
VALETTE-BLANC L, CAZES-VALETTE G, GURVIEZ P
Antecedents of value co-creation and moderator effect of customer orientation from the perspective of the Service Dominant Logic
VILLASENOR N, RUBIO N, YAGUE J
Does Reputation Affect Perceived Risk and Relational Outcomes?
WALSH G,
Are High-Need for Uniqueness Consumers Willing to or Not to Recommend Products?
WANG J, ONO O, KIKUMORI M
The cooperation of international retail chains with suppliers of non-food private label products1
WIECHOCZEK J, BILINSKA-REFORMAT K
Assessing the explicit and implicit effect of corporate brand reputation on brand attachment
WIEDMANN K, SCHMIDT S, HENNIGS N
Analyzing college students? ethics perceptions: a pilot study at a foundation university in turkey.
YASA OZELTURKAY E, BOZYIGIT S, GULMEZ M
Innovation in retail: impact of mobile phone on consumer behavior
ZHANG Z,
Innovation in retail: impact of mobile phone on consumer behavior
ZHANG Z,