Key Success Factors for Automotive Premium Brands in Answer to the Change of Luxury and Societal Changes
ADAM N

Designing the molecule of brand semiotic analysis towards unique luxury brand heritage
KONIG J, WIEDMANN KP, HAASE J, LABENZ F, HENNIGS N

Income inequality and demand for EU luxury goods in Republic of Korea. An attempt of empirical analysis
KORGUN I

Is freedom the new luxury? A contemporary consumer perspective
LLAMAS R

Luxury Brand Value Communication: Vocabulary and the Media
SUGIMOTO K, NAGASAWA S

Retail Therapy: A European Perspective on Buying Luxury Items
URKMEZ T, WAGNER R