Emotional Design Measures: complementarity of explicit and implicit measures
BELBOULA I, ACKERMANN CL

Does the Board of Directors consider a corporation?s Marketing Strategy when they make business decisions?
FONTAINE H, KHEMAKHEM R

The influence of marketing communications, location and offerings on the pricing strategies of short term accommodation enterprises within the Makana District, South Africa: An empirical study.
MARITZ M, ROSS T, THEIJSSEN M

Non-linearity of Business Relationship Formation: the case of Antrox-Nel Design.
PIERANTONELLI M, PERNA A, GREGORI G

Market orientation: how to assess it? An empirical investigation within Italian medium-sized firms
RIVIEZZO A, GAROFANO A, NAPOLITANO. M

Developing a scale for business network clustering
SIGNORI D, FLINT P

Marketing performance measurement in fmcg proposing and testing a conceptual model
TESTA P, BASILE V, CANTONE L

Is traceability enough to prevent the decrease of meat consumption?
VALETTE-BLANC L, CAZES-VALETTE G, GURVIEZ P